Below is the list of the best 29 ordinary serums that tackle all skin concerns you need to add to your skin care routine in this new year 2021: Looking for the ordinary serum that won’t break your bank account? I’m talking about really affordable skincare products that address every skin concern under the sun at the same time work like the luxury high-ticket serums out there,  If that’s what brought you to this page, congratulations! Your search ends here.

The ordinary  serums we are talking about here doesn’t only include the ordi nary serums like, ordinary hyaluronic acid 2%, Ordinary Salicylic Acid 2% Masque, ordinary multi peptide serum for hair, serum for hair density, he Ordinary 100% Organic Cold Pressed Rose Hip Seed Oil, ordinary squalane cleanser ordinary glycolic acid 7 toning solution, ordinary ascorbyl tetraisopalmitate solution, ordinary lactic acid, Ordinary 100 plant derived squalane, ascorbyl tetraisopalmitate solution 20%, Alpha Arbutin, The Ordinary’s Vitamin C Suspension+ HA Sphere, amino acids, and many other ordinary products from the ordinary skincare company owned by Deciem.

But other similar serums that contain basic active ingredients like ordinary Retinol, hyaluronic acid 2 b5, Glycolic, lactic, Salicylic, Mandelic. Vit. C and the host of other direct acid and antioxidant serums that has the ordinary natural moisturizing factors ha certified by dermatologists.

Whatever skin concern you’re trying to address, be it Dryness, Dullness, Brightness, Fine Lines, Hyperpigmentation Anti-Aging,  Dark Spots, Loss of Firmness, Elasticity Sun damage, Uneven skin texture, Uneven skin tone Wrinkles, Dehydration, you name it, you will find it here.

Face serums are among the most effective skin care products out there, formulated with a high concentration of active ingredients, the best serums target anything skin concerns you can ever think of, especially anti-aging, and those benefits often come with a huge price.

If you are looking for the best and most expensive skincare product out there, it’s fair to say serums are among them, because of their efficacy, don’t have the budget for the those expensive ones? Or not interested in taking a loan for it? I understand that’s why I put this together for you.

If you have yet to find that affordable face serum, doesn’t mean they don’t exist. That’s where I come in to help you. There are plenty of the ordinary serums that are budget-friendly out there that work just as well as any other expensive serum out there. In fact, I can vouch for any of the top 21 in this list.

A quick advice here, buying all the ordinary serums listed here will not solve all your skin concerns, but knowing the right one that perfectly fit into your skin types, and the ability to select and combine two or more of the active ingredients is the solution to all your skin issues.

One more thing all the face serum listed here are not in any way listed according to their performance, all of them are carefully selected based on their efficacy in tackling various skin concerns and are not in any numerical order.

Enough of my candid advice, let dive into the list of the most active, yet affordable ordinary serum available in this new year for the budget-savvy beauty lovers out there:

1.     The Ordinary Niacinamide 10% + Zinc 1%

The ordinary Niacinamide 10%,+Zinc 1%: Also known as Nicotinamide is a form of vitamin B-3 is a hydrating, soothing,  and anti-inflammatory ingredient and Zinc help with irritating symptoms such as itching, redness, peeling skin and inflammation, combined together to minimize irritation and soothe sensitive skin.

“This serum the all-star add-in with 1% zinc, which has oil-controlling properties. Niacinamide and zinc are essential nutrient that prevents B-3 deficiency which can lead to disorders of the skin, and there’s much more to this active nutrient, especially when it comes to general skin health. ” Says Dr. Shainhouse. 

2.     Neutrogena Rapid Wrinkle Repair Night Serum

This anti-Wrinkle Serum from Neutrogena® gives you smoother skin and diminish the look of fine lines and  wrinkles with other visible results in just one week, by combining Hyaluronic Acid, Retinol SA and Glucose Complex.

The lightweight serum moisturizes and renews the look of skin throughout the day, helping you fade away the look of stubborn crow’s feet and brighten and even under eye area, Smooth fine lines & texture, Reduce the look of dark circles and leaves you with healthy, hydrated, even-looking skin.


This product contains a specialized delivery system that reduces potential irritation, but maintains the effectiveness of the retinol,” says Joshua Zeichner, M.D., director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City.

3.      L’Oreal Revitalift Derm Intensives 10% Pure Glycolic Acid Serum

The L’Oreal Revitalift contain 10% of pure Glycolic Acid; an alpha hydroxy acid (AHA) a resurfacing agent for even and younger-looking skin,  combined with Aloe extract,  a plant known for its soothing relief and benefits.

These active ingredients are recognized by dermatologists as an effective resurfacing actives that rapidly absorbs into the skin to visibly reduce dark spots, fine lines and wrinkles, evens skin tone within the space of one week, and this is confirmed in with an external panel of dermatologists.

This is what Dr. Shainhouse have to say “Alpha-hydroxy acid can penetrate the top layers of skin and help to exfoliate the “dulling, dispigmented, dead cells to reveal smoother, glowing, less-lined skin with a more uniform texture, tone, and color”.

4.     The Ordinary Azelaic Acid Suspension 10%

This effective antioxidant contains 10% concentration of high purity Azelaic Acid found in grains, this is produced naturally by yeast that lives on normal skin. It brightens the skin tone while reducing the look of blemishes and visibly improve the evenness of skin texture.

It is a multi-functional support ingredient for all skin types and also acts as an antioxidant. This formula improves visible brightness and the appearance of skin texture. This what a Beverly Hills based board certified dermatologist Tsippora Shainhouse, M.D., has to say about Azelaic.

“Azaleic acid is a natural yeast byproduct that not only blocks Tyrosinase enzymes to break down the unwanted pigment, but has anti-redness, anti-rosacea, and anti-acne effects that are safe for sensitive skin,”

5.     RoC Retinol Correxion Deep Wrinkle Facial Serum

This retinol serum is loaded with anti-aging ingredients such as: retinol, zinc, magnesium, and copper for more hydration and enhanced Retinol efficacy, made with pure RoC® Retinol, the most recognize Retinol in America that Works to complement the skin’s renewal process and bring fresher, younger-looking skin to the surface.

RoC’s retinol, is suitable for all skin types,  it’s clinically proven to make your skin smooths, firms and reduces wrinkles on both the face and neck in just 4 weeks of consistent use, if you have those deep, set-in wrinkles, that’s difficult to treat, try this out, you won’t regret it, The longer you use it – the more dramatic anti-aging results you will see.

6.     CeraVe Skin Renewing Vitamin C Serum

The CeraVe Skin Renewing Vit. C Serum contain 10% pure vitamin C (L-ascorbic acid) and other active ingredients like hyaluronic acid, ceramides and vitamin B5 that are highly effective in brightening of your skin, improve skin tone, smooth texture and antioxidant protection against environment stressors.

Vit. C serum is vital in your skin care regimen, it’s also an important anti-aging formula that helps neutralize the free radicals that can lead to signs of premature aging, it visibly improves the appearance of fine lines, wrinkles and uneven skin tone, in addition to enhancing your skin’s radiance and healthy-looking complexion.

One important fact about this vit. C Face Serum, is that, it comes in protective packaging that helps prevent oxidation and maintain product performance for a longer period.

7.     Aveeno Positively Radiant Max Glow Infusion Drops

 This hydrating face serum improves your skin’s natural radiance and texture without clogging your pores, formulated with soy, kiwi extracts and other active ingredients, each moisturizing drop helps you even skin tone and get dewier, glowing skin.

This can be used alone or with your favorite moisturizer because of it smell, It has a pleasant scent that everyone seems to love, and is extremely hydrating and energizing, and leaves the skin looking plump and hydrated.

8.     Drunk Elephant T.L.C. Framboos Glycolic Resurfacing Night Serum

This Night serum is formulated with powerful ingredients like  tartaric, glycolic, lactic, citric, salicylic acids, other actives like raspberry extract and horse chestnut, T.L.C. Framboos™ the main ingredient controls excess oiliness as it reveals a clearer and more luminous-plump skin.

T.L.C. Framboos™ also boosts the performance of other skincare products you’re using by clearing the way for the to penetrate your skin. It easily sinks-in and delivers an efficient level of chemical exfoliation without any side effects, such as sensitization , irritation or dryness. That’s why it’s recommended specifically for dry skin for a luminous and glowing complexion.

9. Aveeno Calm + Restore Triple Oat Serum

This calming, soothing and hydrating face serum is formulated with nourishing triple oat extracts and Feverfew, this formula is made without any irritants, so, no dyes, fragrance, and phthalates, making it the best deal for sensitive skins.

With this Face serum from Aveeno you will definitely get all the soothing benefits of anti-inflammatory oat and anti-irritant benefits of Feverfew extracts that instantly fortify and  moisturize especially dry, and sensitive skin

The main active ingredients in this serum are calming Feverfew which significantly improve the appearance of facial redness and calm irritated or sensitive skin, and prebiotic triple oat complex that’s clinically proven to soothe sensitive skin, while relieving itchy, dry skin and enhancing skin’s moisture barrier.

10. L’Oréal Paris Revitalift Night Serum with PURE Retinol

When it comes wrinkles and anti aging Retinol is the most potent ingredient to use, and there are 3 types of  retinols available right now in the market: PURE, complexes, and derivatives, and Pure Retinol are the most researched and effective anti-aging ingredient recommended by Dermatologists.

With this face serum having pure. 0.3% retinol, is the best concentration that has been validated by dermatologist for a visible result in reducing deep wrinkles, so effective, in a clinical study, 100% of women showed a reduction of wrinkles, even deep forehead ones. This anti-wrinkle serum was validated by an external panel of dermatologists.

Guess what? It’s fragrance-free, silicone-free and paraben-free and is allergy tested

11.No7 Restore & Renew Face & Neck Multiaction Serum

 The No7 Restore & Renew Face & Neck Multi Action Serum is formulated with active ingredients that’s capable of visibly reducing the appearance of wrinkles and evens the look of skin tone, an ideal formula for mature skin to firm, that lift, firm and revitalized youthful radiance.

No7’s unique firming, anti-wrinkle, and brightening complex is clinically proven to address the 5 anti  aging signs and leaves you with a younger looking face and neck, suitable for sensitive skin, it fortifies and nourish the skin for a brighter complexion in a short time of 2 weeks

12. Olay Wrinkle Correction Serum B3 + Peptides

When it comes to treating and correcting wrinkles, look no where else, this potent wrinkle correction serum formulated with Vitamin B3 that rejuvenate and hydrate your skin and Peptides that replenish collagen, is capable of visibly renewing a million cells with just a single drop in just one day.

So, if you want to actually see this powerful, concentrated serum in action, give it a try, it’s fragrance-free and quickly absorbs into your skin, without leaving your skin feeling greasy. No phthalates, parabens, synthetic dyes or mineral oil, and  leaves you with a smooth, youthful-looking complexion.

13.Acure Radically Rejuvenating Dual Phase Bakuchiol Serum

This dual phase protection and multitasking face serum actually live up to its expectation, with its soothing and rejuvenating turmeric, eggplant, holy basil and bakuchiol—a plant based retinol alternative that soothes, tighten and rejuvenate for a glowing complexion.

The main ingredients in this serum are plant based, bakuchiol an anti-aging that helps smooth and tighten, probiotic help to calm and balance while Blue tansy extract, an anti-inflammatory that help to soothe redness and skin irritations. It’s 100% Vegan, Sulfate free,  Paraben free, Mineral oil free, Formaldehyde free, Petrolatum free, and cruelty free.

14. SheaMoisture Papaya and Vitamin C Serum

This hydrating and brightening face serum from SheaMoisture combine powerful active ingredients such as papaya, vit. C extracts and Yuzu Lemon to brighten and hydrate your skin, leaving you with a plump and young-looking complexion.

When used with Papaya & Vit. C Brightening Moisturizer, you’re guaranteed  for brighter days ahead, this energizing serum reduces the appearance of dark spots and discoloration to reveal a more even tone skin.

15. Neutrogena Hydro Boost Hydrating Serum

 This Neutrogena® Hydro Boost Hydrating Serum is a an evidence of ordinary serum that works great, it doesn’t have to be expensive, it boosts your skin hydration, for a smooth, plump and glowing complexion all day.

This serum quickly absorbs into your skin to extinguish dehydration, Hyaluronic Acid is a Hydrator that’s found naturally in the skin, it attracts moisture and locks it in, leaving you with more supple, smooth and glowing skin.

It won’t clog your pores, it’s oil free and it’s wearable under makeup, it’s even more effective when you used it with Neutrogena® Hydro Boost Water Gel or Gel-Cream to get more hydration and a plump skin.

16.  La Roche-Posay Rosaliac AR Intense

 This concentrated hydrating face serum from La Roche-Posay is specifically formulated with the following active ingredients; La Roche-Posay Thermal Spring Water to strengthen skin , Ambophenol to calm irritation and light reflectors for an immediate visible reduction in redness, and light reflectors to hydrate, soothe the skin and help to visibly eliminate skin redness as a result Rosacea.

It’s light and its fresh gel texture is perfect for sensitive skin, yes, it is clinically tested on sensitive skin and the result was massive, and the formula is free from Fragrance, Preservative, Paraben, Alcohol, Colorant and the airtight packaging prevent it from easy contamination.

17. Burt’s Bees Intensive Renewal Firming Serum

This concentrated face serum from Burt bees is formulated with Bakuchiol, a natural retinol alternative that works with skin natural moisture barrier to visibly improve skin’s elasticity, tightness, and firmness while eliminating the appearance of fine lines, and wrinkles.

The main active ingredients in this nutrient-rich face serum is Bakuchiol and Hyaluronic Acid, Bakuchiol has been clinically proven to reduce the appearance of fine lines and wrinkles and Hyaluronic Acid, retains up to a thousand times its weight in water, for a firmer, smoother and healthier complexion.

18. Vichy LiftActiv Vitamin C Serum

 The Vichy LiftActiv Vitamin C Serum is a facial serum with 15% Pure Vit. C (ascorbic acid, one of the most stable forms of vit. C), Vitamin E, and Hyaluronic Acid with other antioxidants to help firm, hydrate and brighten up your skin.

In just 10 days skin was visibly brighter, firmer and hydrated, formulated with just 11 active ingredients that are allergy-tested and dermatology graded, it is paraben and fragrance free. This is one of those ordinary serums that works wonders with affordable price you can easily add to your anti-aging routine.

19. Differin Dark Spot Correcting Serum

Differin Dark Spot Correcting Serum is formulated with active ingredients such as; Sea buckthorn berry oil an antioxidant that help to soothe skin, Citric acid that help to renew the skin’s surface, and 2% of hydroquinone included that helps to fade post-acne marks, blotches, hyperpigmentation and to improve overall skin tone, clarity and complexion.

With the combination of other actives his face serum goes a long way to invisibly fade away your acne scars, melasma, and dark spots.

It’s perfect to wear under makeup, it’s paraben free, it’s non-comedogenic, it’s dermatologist tested and is gentle on your skin, but take caution if you have a sensitive skin. Use it daily for a great result.

20.  TruSkin Naturals Vitamin C Serum

 The truskin naturals vitamin c serum is antioxidant facial serum formulated with a blend vit. c, plant base hyaluronic acid, vitamin e, witch hazel, and jojoba oil that helps to eliminate anti-aging, wrinkles, dark spots and promote skin brightness, and gives you a plump glowing complexion.

The TruSkin Vit. C Serum comes with a triple power to hydrate, to plumps, and evens out a dull skin, it doesn’t leave a greasy or sticky feelings, and you’ll feel a tighter, plumper skin for just a fraction of the cost of other similar serums on the market.

It’s botanically formulated, with no GMO or PEGS, no added synthetic colors, no fragrances, parabens, phthalates, sulfates, and it’s certified cruelty free by Leaping Bunny, and comes with extended manufacturer guarantee with a 90-day money back refund,  just in case you decide this product isn’t a good fit for your skin.

 21. Mario Badescu Skin Care Anti Acne Serum

This Mario Badescu Skin Care Anti Acne Serum is a Lightweight, oil-free gel Formulated with Salicylic Acid (one of the approve FDA ingredient for acne treatment) that Prevents pimples and pore congestion, and Thyme Extract that help to Hydrates, balances, and clarifies your skin, it’s Ideal for combination, oily, or any troubled skin may have.

The fast-absorbing gel Prevent acne eruptions and help reduce congestion and encourage a healthy-looking complexion, it also keeps your skin smooth, clear of acne and pimples. It Will not irritate you if have sensitive skin.

22. The Ordinary Salicylic Acid 2% Masque

This formula contains 2% of Salicyclic acid combine charcoal and clays to visibly enhance the appearance of smoothness, this mask target and eliminate dead skin cells on oily and blemish skins, leaving the skin refreshed and revealing a youthful looking and radiant skin.

23. The Ordinary Multi Peptide Serum

This concentrated formula contains multiple Peptide complexes such as, Syn-Ake, Matrixyl 3000, and Relistase that work perfectly well with 11 skin Amino Acids. With constant use, it smoothens skin complexion and reduce the appearance of fine lines and wrinkles.

24.The Ordinary 100% Organic Cold Pressed Rose Hip Seed Oil

The ordinary 100% Cold Pressed Rose Hip Seed Oil is very rich in pro-vitamin A, and it’s an anti-aging formula that hydrate, replenishes lost moisture, provide enhanced barrier support and maintain healthy-looking complexion.

25.The Ordinary Alpha Arbutin 2% + HA

This concentrated serum infused purified alpha arbutin with hyaluronic acid to reduce the look of spots and hyperpigmentation. It contains  2% concentration of alpha arbutin a very high percent compared to a standard concentration of one percent.


26.The Ordinary Mandelic Acid 10% +HA

This formula contains a high 10 percent of Mandelic acid that’s perfect for gentle exfoliation and also offers a superficial dermal peeling solution that is gentler than most alpha hydroxy acids available in the market.

 27.The Ordinary Lactic Acid 10% + HA

This formula contains 10%  Lactic acid it offers mild exfoliation for smoother, clearer skin. It’s infused with a purified Tasmanian Pepperberry, aloe Vera to reduce signs of sensitivity and inflammation that are often associated with exfoliation.


28.The Ordinary Caffeine Solution 5% + EGCG

This formula contains a high 5% of caffeine solution + EGCG that reduces eye puffiness. Caffeine is known to help in eliminating under-eye bags, by increasing skin circulation and dissolving the fat under the skin.

29. The ordinary buffet

The ordinary buffet is a multitasking water-based serum which targets multiple skin concern like, fine lines and wrinkles, boost hydration, fade pigmentation, brighten dull skin, firm skin, smooth skin texture, and improves overall skin health.

Those are the best ordinary serums that works the extra-ordinary wonders you need to incorporate into your skin care routine, that won’t cause you a fortune. Though I called them ordinary products, there’s nothing ordinary about them in terms of efficacy and performance, give it a try and you will thank me later.